HMV Sleeve Type Changes (45)
Type 3: 'Yellow with Red printing'
Type 4: 'Red & White Dancers'
45rpm Single Sleeve detail changes:
This sleeve was a pale yellow colour with red printing,
The HMV logo was located at the bottom-centre of the front sleeve, contained a picture of the dog 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath.
Boxed instructions on both sides stated that:
THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE (left-centre) and
The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre).
On the rear of the sleeve across a red banner the following could be found:
HMV logo, bottom left.
E.M.I. RECORDS LIMITED
(controlled by Electric)
HAYES - MiDDLESEX - ENGLAND
Made and Printed in Great Britain
This sleeve was a red and white design showing people dancing. It was identical to the 78rpm variation. As with type 3, this became available on an Elvis release around June 1957.
The older variations were still being used up, so it was normal to find the same Elvis single in different sleeves.