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HMV Sleeve  Type  Changes (45)

Type 1: 'red print' HMV added

Type 2: 'black print'

45rpm Single Sleeve detail changes:

 

Type 1:

This sleeve was a pale yellow colour with red printing,
 

The HMV logo, located at the top-centre of the sleeve, contained a picture of the dog 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, Under the logo it read: The Hallmark of Quality.

 

Boxed instructions stated that:

THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE (left-centre) and

The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre).

Under "HIS MASTER'S VOICE" at the bottom the following could be found:

Distributing Organisation for Great Britain              Export Distributing Organisation

THE GRAMOPHONE COMPANY LIMITED           E.M.I.    INTERNATIONAL     LIMITED

                     RECORD DIVISION                              HAYES     MIDDLESEX     ENGLAND

8-11 GREAT CASTLE STREET, LONDON, W.1           Made and Printed in Great Britain

Type 1:

This sleeve was a pale yellow colour with black printing, Not normally used for Elvis releases.

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