HMV Sleeve  Type  Changes (78)

Type 1: 'black & white design'

HMV added

Type 2: 'red & white dancing'

78rpm Single Sleeve detail changes:

Type 1:

This sleeve was of black and white design with:

The HMV logo, located at the bottom of the sleeve. The logo contained a picture of the dog 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, To the right of the logo read: 78 R.P.M. RECORD

Across the bottom front:

Greatest Artists - Finest Recording

The rear of the sleeve:

Advertisements for other HMV artists.

 

GIVE RECORD TOKENS...

they solve all your gift problems

with the HMV logo located bottom centre

Distributing Organisation for Great Britain              Export Distributing Organisation

THE GRAMOPHONE COMPANY LIMITED           E.M.I.    INTERNATIONAL     LIMITED

                     RECORD DIVISION                              HAYES     MIDDLESEX     ENGLAND

8-11 GREAT CASTLE STREET, LONDON, W.1           Made and Printed in Great Britain

Type 2:

This sleeve was red and white in colour and the front showed people dancing underneath the words:

"HIS MASTER'S VOICE"

For The Tops in Pops

The rear of the sleeve had the same slogan on top but underneath advertised other HMV artists that changed over time.

 

HMV logo bottom centre.

Distributing Organisation for Great Britain              Export Distributing Organisation

THE GRAMOPHONE COMPANY LIMITED           E.M.I.    INTERNATIONAL     LIMITED

                     RECORD DIVISION                              HAYES     MIDDLESEX     ENGLAND

8-11 GREAT CASTLE STREET, LONDON, W.1           Made and Printed in Great Britain

This sleeve also resembled the 45rpm types 3 and 4 and was the most common one used for Elvis records.

The Elvis Presley UK Vinyl Database

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- 2017 - 2020