HMV Sleeve Type Changes (78)
Type 1: 'black & white design'
HMV added
Type 2: 'red & white dancing'
78rpm Single Sleeve detail changes:
Type 1:
This sleeve was of black and white design with:
The HMV logo, located at the bottom of the sleeve. The logo contained a picture of the dog 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, To the right of the logo read: 78 R.P.M. RECORD
Across the bottom front:
Greatest Artists - Finest Recording
The rear of the sleeve:
Advertisements for other HMV artists.
GIVE RECORD TOKENS...
they solve all your gift problems
with the HMV logo located bottom centre
Distributing Organisation for Great Britain Export Distributing Organisation
THE GRAMOPHONE COMPANY LIMITED E.M.I. INTERNATIONAL LIMITED
RECORD DIVISION HAYES MIDDLESEX ENGLAND
8-11 GREAT CASTLE STREET, LONDON, W.1 Made and Printed in Great Britain
Type 2:
This sleeve was red and white in colour and the front showed people dancing underneath the words:
"HIS MASTER'S VOICE"
For The Tops in Pops
The rear of the sleeve had the same slogan on top but underneath advertised other HMV artists that changed over time.
HMV logo bottom centre.
Distributing Organisation for Great Britain Export Distributing Organisation
THE GRAMOPHONE COMPANY LIMITED E.M.I. INTERNATIONAL LIMITED
RECORD DIVISION HAYES MIDDLESEX ENGLAND
8-11 GREAT CASTLE STREET, LONDON, W.1 Made and Printed in Great Britain
This sleeve also resembled the 45rpm types 3 and 4 and was the most common one used for Elvis records.