Label Changes
With the release in February 1969 of Elvis' latest single: "If I Can Dream"/"Memories" (RCA 1795) RCA had already changed their long standing black RCA VICTOR small silver dot label to a new orange computer style look.
​
The last single to bear the old black label was: "A Little Less Conversation"/"Almost In Love" (RCA 1768) released in November 1968.
​
The new label design:
​
(Knockout Centre)
​
MANUFACTURED BY RCA LTD ENGLAND FROM MASTER RECORDINGS OF RADIO CORPORATION OF AMERICA TRADEMARK OWNER TM(S) ® REG MARCA(S) REGISTRADA(S)
(top circle)
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Artist Name (top left)
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New stamped RCA 'computer' style logo
(down left side)
​
Catalogue Number,
Victor logo
Matrix Number
Publishing Date
(centre right)
​
Song Title,
Song Writer(s)
Publisher(s)
(bottom centre)
​
ALL RIGHTS RESERVED. UNAUTHORISED COPYING, PUBLIC PERFORMANCE AND BROADCASTING OF THIS RECORD FORBIDDEN
(bottom circle)​
RCA Sleeve Change
(1969 - 1979)
NOTE: RCA 1795 was the first single pressed using the new orange label.
The sleeve was redesigned with a new updated green and white background with the stamped RCA logo. All of the variations of this sleeve are shown below.
(Sleeve Variation 7 - Front)
Type 7: (February 1969 - July 1970)
This sleeve was split in two halves with a green top half and white bottom half (Both Sides),
​
Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 7 - Rear)
Identical to Front
​
MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 8 - Front)
Type 8: (July 1970 - November 1970)
This sleeve was split in two halves with a green top half
and white bottom half (Both Sides),
​
Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 8 - Rear)
Identical to Front
​
Various other RCA recording artists positioned left and right on bottom half of sleeve
(NINA SIMONE 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 9 - Front)
Type 9: (July 1970 - November 1970)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
​
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 9 - Rear)
(Not regularly used - found on some Elvis singles)
​
Promotional Back Cover For The August 1970 Musical Movie:
"TOOMORROW"
MADE IN ENGLAND
(Vertically Positioned Down Right Pane)
(Sleeve Variation 10 - Front)
Type 10: (November 1970 - June 1971)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
​
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 10 - Rear)
Identical to Front
​
MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 11 - Front)
Type 11: (June 1971 - June 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
​
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 11 - Rear)
Identical to Front
​
Various other RCA recording artists positioned left and right on bottom half of sleeve
(THE SWEET 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 12 - Front)
Type 12: (October 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
​
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 12 - Rear)
Identical to Front
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Ptd. in U.S.A. (Bottom Right)
​
(This sleeve was used for the October 1974 release:
"My Boy" (RCA-2458 EX)
(Sleeve Variation 13 - Front)
Maximillion Sleeve Type 1: (June/July 1971)
Black and white design with the slogan:
'3 GOLDEN OLDIES for only 50p'
Maximillion Series' circled around the cutout
'RCA THE MILLION SELLERS RCA' across the bottom
(Sleeve Variation 13 - Rear)
Identical to Front
With Made in England (Right Foldover)
​​
(Thanks To Paul Alner For The Updated Information)​
(Sleeve Variation 14 - Front)
Maximillion Sleeve Type 2: (July 1971 - November 1975)
Black and white design with the slogan:
'3 GOLDEN OLDIES for only 50p'
Maximillion Series' circled around the cutout
'RCA THE MILLION SELLERS RCA' across the bottom
(Sleeve Variation 14 - Rear)
Identical to Variation 1
Except No Made in England (Right Foldover)
​
(Thanks To Paul Alner For The Updated Information)​​
(Sleeve Variation 15 - Front)
Maximillion Sleeve Type 3: (November 1975)
Black and white design
MAXIMILLION
SERIES
'3 TRACKS FOR THE PRICE OF 2''
(Sleeve Variation 15 - Rear)
Identical to Front
​
(Thanks To Paul Alner For The Updated Information)
​​
(Sleeve Variation 16 - Front)
Type 16: (November 1974 - December 1974)
Generic White Paper Sleeve
(Sleeve Variation 16 - Rear)
Identical to Front
(Sleeve Variation 17 - Front)
Type 17: (May 1975 - July 1977)
Blue Paper Sleeve
Orange Swirl Design
(Sleeve Variation 17 - Rear)
Identical to Front
Copyright Notice
(Demo Sleeve - Front)
Type Demo: (1976 - )
White Paper Sleeve
RCA Stamped Logo
PROMOTIONAL COPY
DEMONSTRATION SAMPLE
NOT FOR SALE
(Demo Sleeve - Rear)
Blank
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(Sleeve Variation 18 - Front)
Type 18: (July 1977 - 1979)
Light Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 18 - Rear)
Identical to Front
​
(Sleeve Variation 19 - Front)
Type 19: (Juy 1977 - 1979)
Dark Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 19 - Rear)
Identical to Front
(Side Foldovers)​​
(Sleeve Variation 20 - Front)
Type 20: (Juy 1977 - 1979)
Cream Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 20 - Rear)
Identical to Front
(Side Foldovers)​
(Sleeve Variation 21 - Front)
Type 21: (Juy 1977 - 1979)
Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 21 - Rear)
Identical to Front
(Side Foldovers)​​
(Sleeve Variation 22 - Front)
Type 22: (1979 - )
Black Paper Sleeve
Stamped RCA Logo (Bottom Centre)
(Sleeve Variation 22 - Rear)
Identical to Front
(Side Foldovers)​
Old Gold Sleeve Change
(1986 - 1989)
(Sleeve Variation 1 - Front)
Type 1: (1986 - )
Gold & Dark Brown Paper Sleeve
(Tracks From Other Old Gold Singles)
OLD GOLD Logo (Top Centre)
(Sleeve Variation 1 - Rear)
Identical to Front
(Side Foldovers)​
(Sleeve Variation 2 - Front)
Type 2: (1986 - )
Dark Brown & Gold Paper Sleeve
(Tracks From Other Old Gold Singles)
OLD GOLD Logo (Top Centre)
(Sleeve Variation 2 - Rear)
Identical to Front
(Side Foldovers)​
(Sleeve Variation 3 - Front)
Type 3: (May 1989)
Dark Brown & Gold Paper Sleeve
OLD GOLD (Top Left)
OLD GOLD Logo (Bottom Right)
(Sleeve Variation 3 - Rear)
Identical to Front
(Side Foldovers)​
For complete catalogue see your record
dealer or send large SAE to:
Old Gold, PO Box 42, Ilford, Essex, IG4 5BB
(Bottom Left)
(Sleeve Variation 4 - Front)
Type 4: (1989 - )
Dark Brown & Gold Paper Sleeve
Marble Effect
OLD GOLD (Top Left)
OLD GOLD Logo (Bottom Right)
(Sleeve Variation 4 - Rear)
Identical to Front
(Side Foldovers)​
For complete catalogue see your record
dealer or send large SAE to:
Old Gold, PO Box 42, Ilford, Essex, IG4 5BB
(Bottom Left)
