Label Changes
With the release in February 1969 of Elvis' latest single: "If I Can Dream"/"Memories" (RCA 1795) RCA had already changed their long standing black RCA VICTOR small silver dot label to a new orange computer style look.
The last single to bear the old black label was: "A Little Less Conversation"/"Almost In Love" (RCA 1768) released in November 1968.
The new label design:
(Knockout Centre)
MANUFACTURED BY RCA LTD ENGLAND FROM MASTER RECORDINGS OF RADIO CORPORATION OF AMERICA TRADEMARK OWNER TM(S) ® REG MARCA(S) REGISTRADA(S)
(top circle)
Artist Name (top left)
New stamped RCA 'computer' style logo
(down left side)
Catalogue Number,
Victor logo
Matrix Number
Publishing Date
(centre right)
Song Title,
Song Writer(s)
Publisher(s)
(bottom centre)
ALL RIGHTS RESERVED. UNAUTHORISED COPYING, PUBLIC PERFORMANCE AND BROADCASTING OF THIS RECORD FORBIDDEN
(bottom circle)
RCA Sleeve Change
(1969 - 1979)
NOTE: RCA 1795 was the first single pressed using the new orange label.
The sleeve was redesigned with a new updated green and white background with the stamped RCA logo. All of the variations of this sleeve are shown below.
(Sleeve Variation 7 - Front)
Type 7: (February 1969 - July 1970)
This sleeve was split in two halves with a green top half and white bottom half (Both Sides),
Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 7 - Rear)
Identical to Front
MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 8 - Front)
Type 8: (July 1970 - November 1970)
This sleeve was split in two halves with a green top half
and white bottom half (Both Sides),
Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 8 - Rear)
Identical to Front
Various other RCA recording artists positioned left and right on bottom half of sleeve
(NINA SIMONE 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 9 - Front)
Type 9: (July 1970 - November 1970)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 9 - Rear)
(Not regularly used - found on some Elvis singles)
Promotional Back Cover For The August 1970 Musical Movie:
"TOOMORROW"
MADE IN ENGLAND
(Vertically Positioned Down Right Pane)
(Sleeve Variation 10 - Front)
Type 10: (November 1970 - June 1971)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 10 - Rear)
Identical to Front
MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 11 - Front)
Type 11: (June 1971 - June 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 11 - Rear)
Identical to Front
Various other RCA recording artists positioned left and right on bottom half of sleeve
(THE SWEET 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 12 - Front)
Type 12: (October 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 12 - Rear)
Identical to Front
Ptd. in U.S.A. (Bottom Right)
(This sleeve was used for the October 1974 release:
"My Boy" (RCA-2458 EX)
(Sleeve Variation 13 - Front)
Maximillion Sleeve Type 1: (June/July 1971)
Black and white design with the slogan:
'3 GOLDEN OLDIES for only 50p'
Maximillion Series' circled around the cutout
'RCA THE MILLION SELLERS RCA' across the bottom
(Sleeve Variation 13 - Rear)
Identical to Front
With Made in England (Right Foldover)
(Thanks To Paul Alner For The Updated Information)
(Sleeve Variation 14 - Front)
Maximillion Sleeve Type 2: (July 1971 - November 1975)
Black and white design with the slogan:
'3 GOLDEN OLDIES for only 50p'
Maximillion Series' circled around the cutout
'RCA THE MILLION SELLERS RCA' across the bottom
(Sleeve Variation 14 - Rear)
Identical to Variation 1
Except No Made in England (Right Foldover)
(Thanks To Paul Alner For The Updated Information)
(Sleeve Variation 15 - Front)
Maximillion Sleeve Type 3: (November 1975)
Black and white design
MAXIMILLION
SERIES
'3 TRACKS FOR THE PRICE OF 2''
(Sleeve Variation 15 - Rear)
Identical to Front
(Thanks To Paul Alner For The Updated Information)
(Sleeve Variation 16 - Front)
Type 16: (November 1974 - December 1974)
Generic White Paper Sleeve
(Sleeve Variation 16 - Rear)
Identical to Front
(Sleeve Variation 17 - Front)
Type 17: (May 1975 - July 1977)
Blue Paper Sleeve
Orange Swirl Design
(Sleeve Variation 17 - Rear)
Identical to Front
Copyright Notice
(Demo Sleeve - Front)
Type Demo: (1976 - )
White Paper Sleeve
RCA Stamped Logo
PROMOTIONAL COPY
DEMONSTRATION SAMPLE
NOT FOR SALE
(Demo Sleeve - Rear)
Blank
(Sleeve Variation 18 - Front)
Type 18: (July 1977 - 1979)
Light Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 18 - Rear)
Identical to Front
(Sleeve Variation 19 - Front)
Type 19: (July 1977 - 1979)
Dark Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 19 - Rear)
Identical to Front
(Side Foldovers)
(Sleeve Variation 20 - Front)
Type 20: (July 1977 - 1979)
Cream Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 20 - Rear)
Identical to Front
(Side Foldovers)
(Sleeve Variation 21 - Front)
Type 21: (July 1977 - 1979)
Grey Paper Sleeve
Red Circular Stamped RCA Logos
(Sleeve Variation 21 - Rear)
Identical to Front
(Side Foldovers)
(Sleeve Variation 22 - Front)
Type 22: (1979 - )
Black Paper Sleeve
Stamped RCA Logo (Bottom Centre)
(Sleeve Variation 22 - Rear)
Identical to Front
(Side Foldovers)
Old Gold Sleeve Change
(1986 - 1989)
(Sleeve Variation 1 - Front)
Type 1: (1986 - )
Gold & Dark Brown Paper Sleeve
(Tracks From Other Old Gold Singles)
OLD GOLD Logo (Top Centre)
(Sleeve Variation 1 - Rear)
Identical to Front
(Side Foldovers)
(Sleeve Variation 2 - Front)
Type 2: (1986 - )
Dark Brown & Gold Paper Sleeve
(Tracks From Other Old Gold Singles)
OLD GOLD Logo (Top Centre)
(Sleeve Variation 2 - Rear)
Identical to Front
(Side Foldovers)
(Sleeve Variation 3 - Front)
Type 3: (May 1989)
Dark Brown & Gold Paper Sleeve
OLD GOLD (Top Left)
OLD GOLD Logo (Bottom Right)
(Sleeve Variation 3 - Rear)
Identical to Front
(Side Foldovers)
For complete catalogue see your record
dealer or send large SAE to:
Old Gold, PO Box 42, Ilford, Essex, IG4 5BB
(Bottom Left)
(Sleeve Variation 4 - Front)
Type 4: (1989 - )
Dark Brown & Gold Paper Sleeve
Marble Effect
OLD GOLD (Top Left)
OLD GOLD Logo (Bottom Right)
(Sleeve Variation 4 - Rear)
Identical to Front
(Side Foldovers)
For complete catalogue see your record
dealer or send large SAE to:
Old Gold, PO Box 42, Ilford, Essex, IG4 5BB
(Bottom Left)
