RCA changed black label to
orange label
With the release in February 1969 of Elvis' latest single: "If I Can Dream"/"Memories" (RCA 1795) RCA had already changed their long standing black RCA VICTOR small silver dot label to a new orange computer style look.
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The last single to bear the old black label was: "A Little Less Conversation"/"Almost In Love" (RCA 1768) released in November 1968.
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The new label design:
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(Knockout Centre)
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MANUFACTURED BY RCA LTD ENGLAND FROM MASTER RECORDINGS OF RADIO CORPORATION OF AMERICA TRADEMARK OWNER TM(S) ® REG MARCA(S) REGISTRADA(S)
(top circle)
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Artist Name (top left)
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New RCA 'computer' style logo
(down left side)
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Catalogue Number,
Victor logo
Matrix Number
Publishing Date
(centre right)
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Song Title,
Song Writer(s)
Publisher(s)
(bottom centre)
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ALL RIGHTS RESERVED. UNAUTHORISED COPYING, PUBLIC PERFORMANCE AND BROADCASTING OF THIS RECORD FORBIDDEN
(bottom circle)
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