With the release in February 1969 of Elvis' latest single: "If I Can Dream"/"Memories" (RCA 1795) RCA had already changed their long standing black RCA VICTOR small silver dot label to a new orange computer style look.
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The last single to bear the old black label was: "A Little Less Conversation"/"Almost In Love" (RCA 1768) released in November 1968.
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The new label design:
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(Knockout Centre)
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MANUFACTURED BY RCA LTD ENGLAND FROM MASTER RECORDINGS OF RADIO CORPORATION OF AMERICA TRADEMARK OWNER TM(S) ® REG MARCA(S) REGISTRADA(S)
(top circle)
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Artist Name (top left)
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New stamped RCA 'computer' style logo
(down left side)
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Catalogue Number,
Victor logo
Matrix Number
Publishing Date
(centre right)
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Song Title,
Song Writer(s)
Publisher(s)
(bottom centre)
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ALL RIGHTS RESERVED. UNAUTHORISED COPYING, PUBLIC PERFORMANCE AND BROADCASTING OF THIS RECORD FORBIDDEN
(bottom circle)​
RCA Sleeve Change
(1969 - 1974)
NOTE: RCA 1795 was the first single pressed using the new orange label.
The sleeve was redesigned with a new updated green and white background with the stamped RCA logo. All of the variations of this sleeve are shown below.
(Sleeve Variation 7 - Front)
Type 7: (February 1969 - July 1970)
This sleeve was split in two halves with a green top half and white bottom half (Both Sides),
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Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 7 - Rear)
Identical to Front
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MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 8 - Front)
Type 8: (July 1970 - November 1970)
This sleeve was split in two halves with a green top half and white bottom half (Both Sides),
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Orange stamped RCA logo with curved insides
(Top half - both sides)
Green stamped RCA logo with curved insides
(Top half - both sides)
(Sleeve Variation 8 - Rear)
Identical to Front
​
Various other RCA recording artists positioned left and right on bottom half of sleeve
(NINA SIMONE 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 9 - Front)
Type 9: (July 1970 - November 1970)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
​
Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 9 - Rear)
(Not regularly used - found on some Elvis singles)
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Promotional Back Cover For The August 1970 Musical Movie:
"TOOMORROW"
MADE IN ENGLAND
(Vertically Positioned Down Right Pane)
(Sleeve Variation 10 - Front)
Type 10: (November 1970 - June 1971)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
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Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 10 - Rear)
Identical to Front
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MADE IN ENGLAND (Green Print)
Positioned vertically along left and right panes
(Sleeve Variation 11 - Front)
Type 11: (June 1971 - June 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
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Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 11 - Rear)
Identical to Front
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Various other RCA recording artists positioned left and right on bottom half of sleeve
(THE SWEET 2nd Artist On Right Pane)
Also available on RCA Stereo 8 Cartridge Tapes and Stereocassettes
MADE IN ENGLAND (Bottom Centre)
(Sleeve Variation 12 - Front)
Type 12: (October 1974)
This sleeve was split in two with a green top half and white bottom half (Both Sides),
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Larger orange stamped RCA logo with straight insides
(Top half - both sides)
Larger green stamped RCA logo with straight insides
(Top half - both sides)
(Sleeve Variation 12 - Rear)
Identical to Front
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Ptd. in U.S.A. (Bottom Right)
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(This sleeve was used for the October 1974 release:
"My Boy" (RCA-2458 EX)
