RCA changed black label to
orange label
With the release in February 1969 of Elvis' latest single: "If I Can Dream"/"Memories" (RCA 1795) RCA had already changed their long standing black RCA VICTOR small silver dot label to a new orange computer style look.
The last single to bear the old black label was: "A Little Less Conversation"/"Almost In Love" (RCA 1768) released in November 1968.
The new label design:
(Knockout Centre)
MANUFACTURED BY RCA LTD ENGLAND FROM MASTER RECORDINGS OF RADIO CORPORATION OF AMERICA TRADEMARK OWNER TM(S) ® REG MARCA(S) REGISTRADA(S)
(top circle)
Artist Name (top left)
New RCA 'computer' style logo
(down left side)
Catalogue Number,
Victor logo
Matrix Number
Publishing Date
(centre right)
Song Title,
Song Writer(s)
Publisher(s)
(bottom centre)
ALL RIGHTS RESERVED. UNAUTHORISED COPYING, PUBLIC PERFORMANCE AND BROADCASTING OF THIS RECORD FORBIDDEN
(bottom circle)