HMV Sleeve Changes
(45rpm)
(1956 - 1958)
(Sleeve Variation 1 - Front)
Type 1: (March 1956 - August 1957)
This sleeve was a pale yellow colour with red printing,
The HMV logo, located at the top-centre of the sleeve, contained a picture of a dog, 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, Under the logo it read: The Hallmark of Quality. (Both Sides)
Boxed instructions Both Sides stated that:
THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE
(left-centre) and
The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre)
​
"HIS MASTER'S VOICE" (Bold Red Capitals - Under Centre Hole)
(Both Sides)
(Sleeve Variation 1 - Rear)
Under "HIS MASTER'S VOICE" at the bottom of the sleeve, the following information could be found:
​
Distributing Organisation for Great Britain
THE GRAMOPHONE COMPANY LIMITED
RECORD DIVISION
8-11 GREAT CASTLE STREET, LONDON, W.1 (Left Side)
​
Export Distributing Organisation
E.M.I. INTERNATIONAL LIMITED
HAYES MIDDLESEX ENGLAND
Made and Printed in Great Britain (Right Side)
​
Note: Type 1:
This sleeve was a pale yellow colour with black printing, Not normally used for Elvis releases.
(Sleeve Variation 2 - Front)
Type 2: (March 1956 - June 1957)
This sleeve was a pale yellow colour with red printing,
This record has an optional centre. In its present form it can be played upon three speed record players or radiograms with a small centre spindle. (Top Left - Both Sides)
​
To play this 45 r.p.m. record on record players and radiograms with a large centre post remove the small centre disc of the record by pressing with the thumbs. (Top Right - Both Sides)
​
The HMV logo, located at the top-centre of the sleeve, contained a picture of a dog, 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, Under the logo it read: The Hallmark of Quality. (Both Sides)
Boxed instructions Both Sides stated that:
THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE
(left-centre) and
The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre)
​
"HIS MASTER'S VOICE" (Bold Red Capitals - Under Centre Hole)
(Both Sides)
(Sleeve Variation 2 - Rear)
Under "HIS MASTER'S VOICE" at the bottom of the sleeve, the following information could be found:
​
Distributing Organisation for Great Britain
THE GRAMOPHONE COMPANY LIMITED
RECORD DIVISION
8-11 GREAT CASTLE STREET, LONDON, W.1 (Left Side)
​
Export Distributing Organisation
E.M.I. INTERNATIONAL LIMITED
HAYES MIDDLESEX ENGLAND
Made and Printed in Great Britain (Right Side)
(Thanks to Paul Alner For The Information)
​
​
(Sleeve Variation 3 - Front)
Type 3: (June 1956 - June 1957)
This sleeve was a pale brown colour with red printing,
This record has an optional centre. In its present form it can be played upon three speed record players or radiograms with a small centre spindle. (Top Left - Both Sides)
​
To play this 45 r.p.m. record on record players and radiograms with a large centre post remove the small centre disc of the record by pressing with the thumbs. (Top Right - Both Sides)
​
The HMV logo, located at the top-centre of the sleeve, contained a picture of a dog, 'Nipper' listening to a gramophone with the words "His Master's Voice" underneath, Under the logo it read: The Hallmark of Quality. (Both Sides)
Boxed instructions stated that:
THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE
(left-centre) and
WHEN NECESSARY CLEAN RECORD WITH A SLIGHTLY MOIST CLOTH (right-centre)
​
"HIS MASTER'S VOICE" (Bold Red Capitals - Under Centre Hole)
(Both Sides)
​
THE GRAMOPHONE COMPANY LTD. HAYES. MIDDLESEX. ENGLAND (Bottom of Sleeve)
(Sleeve Variation 3 - Rear)
Boxed instructions stated that:
THIS RECORD MUST BE PLAYED AT 45 REVS. PER MINUTE
(left-centre) and
THE WORLD'S GREATEST ARTISTES RECORD FOR "HIS MASTER'S VOICE" (right-centre)
​
Under "HIS MASTER'S VOICE" at the bottom of the sleeve, the following information could be found:
COPYRIGHT SUBSISTS IN H.M.V. RECORDS. ANY UNAUTHORISED BROADCASTING, LIVE PERFORMANCE OR RE-RECORDING OF SUCH RECORDS IN ANY MANNER WHATSOEVER WILL CONSTITUTE AN INFRINGEMENT OF COPYRIGHT AND IS FORBIDDEN. APPLICATIONS FOR LICENCES SHOULD BE ADDRESSED TO THE GRAMAPHONE CO. LTD., HAYES, MIDDLESEX, ENGLAND.
(Sleeve Variation 4 - Front)
Type 4: (June 1957 - August 1957)
This sleeve was red & white with white printing,
​
"HIS MASTER'S VOICE" (Bold White Capitals)
For The Tops in Pops
(Top Centre - Both Sides)
​
Boxed instructions stated that:
THIS RECORD MUST BE PLAYED AT 45 R. P. M. (left-centre - Both Sides)
​
The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre - Both Sides)
​
Main Graphic: Illustrations of people dancing (Both Sides)
​
The HMV logo, located at the bottom-centre of the sleeve, contained a picture of a dog, 'Nipper' listening to a gramophone with the words "His Master's Voice"
REGD. TRADE MARK OF THE GRAMOPHONE Co. LTD. (Below The HMV Logo)
​
THE GRAMOPHONE COMPANY LTD. HAYES. MIDDLESEX. ENGLAND
Made and Printed in Great Britain (Bottom of Sleeve)
(Sleeve Variation 4 - Rear)
This sleeve was red & white with white printing,
​
"HIS MASTER'S VOICE" (Bold White Capitals)
For The Tops in Pops
(Top Centre - Both Sides)
​
Boxed instructions stated that:
THIS RECORD MUST BE PLAYED AT 45 R. P. M. (left-centre - Both Sides)
​
The use of "EMITEX" cleaning material (available from record dealers) will preserve this record and keep it free from dust. (right-centre - Both Sides)
​
Main Graphic: Illustrations of people dancing (Both Sides)
​
The HMV logo, located at the bottom-left of the sleeve, contained a picture of a dog, 'Nipper' listening to a gramophone with the words "His Master's Voice"
REGD. TRADE MARK OF THE GRAMOPHONE Co. LTD. underneath,
​
E.M.I. RECORDS LIMITED
(CONTROLLED BY ELECTRIC AND MUSICAL INDUSTRIES LIMITED)
HAYES. MIDDLESEX. ENGLAND
Made and Printed in Great Britain (Bottom of Sleeve)
(Sleeve Variation 5 - Front)
Type 5: (August 1957 - January 1958)
This sleeve was red & white with white printing,
​
Identical To Variation 4 Except for White Tabs in Top Corners
(Sleeve Variation 5 - Rear)
This sleeve was red & white with white printing,
​
Identical To Variation 4 Except for White Tabs in Top Corners
